massagem office

Mercado de massagem cresce, mas falta profissionais qualificados

A cada dia que passa o brasileiro mais se preocupa com a sua qualidade de vida e isso impulsiona diretamente o mercado de bem-estar no país. Mais do que oferecer serviços terapêuticos e de massagens em clínicas especializadas, o mercado cresce porque tem se popularizado a oferta desse tipo de serviço dentro das empresas. No Brasil, o mercado de saúde e bem estar, que inclui ginástica laboral, massagem e terapias movimenta cerca de R$ 3 bilhões por ano.

massagemO mercado não para de crescer porque os departamentos de RH de grandes companhias observaram que a oferta desses benefícios impacta diretamente na melhoria da produtividade do funcionários, no clima organizacional, além de diminuir o índice de ausência por afastamento médico. As doenças na coluna lideram o ranking das 10 doenças que mais afastam o profissional das suas atividades por um período mais longo. De acordo com o Ministério do Trabalho, somente no ano passado mais de 110 mil pessoas ficaram mais de 15 dias afastados por causa de dor nas costas.

Uma matéria publicada no portal Uol mostra que o mercado é tão promissor que um empreendedor investiu apenas R$ 5 mil na abertura de um negócio de massagem e hoje já fatura R$ 1,5 milhão. A reportagem mostra que o empresário aproveitou a preocupação das grandes empresas com o bem-estar e a qualidade de vida para seus funcionários e foca totalmente na prestação de serviços terapêuticos dentro das organizações. A oferta dos serviços em shoppings, aeroportos e locais de grande circulação de pessoas também estão cada vez mais comuns.

Para se diferenciar no mercado é preciso prezar pela excelência no atendimento aos clientes, a profissionalização e a evolução das técnicas de trabalho.  É por isso que a La’Femme Institut lança neste mês o seu mais novo curso, a formação completa e avançada em “Massagem”. É um curso dedicado ao aprendizado e implantação de técnicas relaxantes, modeladoras e terapêuticas, que auxiliam na redução de dores, medidas e proporcionam bem-estar.


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